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Qinhuangdao City’s first residential sports consumption report released

Original title: Qinhuangdao City’s first resident sports consumption report released the first residents of Qinhuangdao City, the first residential sports consumption report released, "2020 Qinhuangdao Resident Sports Consumption Survey Report" released.

According to the report, in 2020, the per capita sports consumption in Queen Island City, accounting for% of the per capita consumption expenditures of residents, and the scale of sports consumption in the city reached 100 million yuan. Qinhuangdao has been awarded the first batch of national sports consumption pilot cities in 2020. This survey uses PPS (proportional to the population of population in various districts) and the layered sampling, and the sample unit is 5031, and the qualified sample is 4,736.

According to the survey, the city’s residential sports consumption presented the proportion of real physical style sports, and the randomness of sports consumption behavior was large, and the emergence of online sports consumption potential.

In the consumer goods, the residents of Qinhuangdao are more inclined to physical sports consumption, and the sports supplies expenditure per capita meta, accounting for%.

Fitness leisure and sports tourist are ranked second and third, per capita yuan and dollar, accounting for% and%. In the survey, the deep data mining found, gender, age, urban and rural, accepted education, professional and total income of six dimensions on sports consumption is weak. At present, the city’s residential sports consumption behavior is relatively random, and it is an unconscious sports consumption, sports consumption concept and habits to be cultivated.

In the data, Qinhuangdao City online fitness guidance expenditures per capita yuan, accounting for% of total fitness guidance; the online sports concept competition accounts for per capita yuan, accounting for%.

It can be seen that the potential of online sports consumption as the consumption scene.

In addition, the city’s health-in-spending per capita yuan, accounting for% of total fitness and leisure consumption, and the country has vigorously built the Beidaihe Life and Health Industry Innovation Demonstration Zone, and the potential of exercise is highlighted.

According to this survey, the Qinhuangdao Municipal Sports Bureau will focus on guiding the healthy consumption of residents to accelerate the reform of the demand side of sports consumption market, innovate service products, and strengthen the structural reform of the supply side of sports consumption market. By building a diversified sports promotion platform, the sports consumption subsidies are issued, the international and national key event IPs, implement public welfare openings of public sports venues and school venues, and promote the formation of investment and health consumption and vitality sports consumption market. Strive to build the national sports consumption demonstration city in Qinhuangdao City, and enforces the "first-class international tourist city".

(Reporter Sun also) (Editor: Fang Tong, Zhu Dragon Super) Sharing Let more people see the recommended reading.

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